Ad conversion measurement and bidding
Get accurate, privacy-safe measurement and optimise for better performance.
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Discover other solutions that can help your business
Google Ads’ solutions can help you achieve your goals with campaigns that help you find customers across all of Google, accurate measurement, and actionable insights about your performance. Learn more about setting goals for your chosen marketing objective.
What AI technology empowers marketers to do now…
In the words of world-class marketers themselves.
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Unlock new value and performance opportunities
“A lot of organisations think automation leads to savings, but the goal of automation is to release the human from the robot and create capacity for thought.” Doug Rozen — CEO of Dentsu Media Americas
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Enable relevance and personalisation at scale
“Automation is all about unlocking the power of predicted conversion rates, which simply means treating people the way they should be treated: as individuals with unique preferences, tastes and desires.” Patrick Gilbert, COO, AdVenture Media
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Unlock new value and performance opportunities
“A lot of organisations think automation leads to savings, but the goal of automation is to release the human from the robot and create capacity for thought.” Doug Rozen — CEO of Dentsu Media Americas
-
Enable relevance and personalisation at scale
“Automation is all about unlocking the power of predicted conversion rates, which simply means treating people the way they should be treated: as individuals with unique preferences, tastes and desires.” Patrick Gilbert, COO, AdVenture Media
Learn more about AI-powered ad solutions
Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.
AI-powered ad solutions to help you meet your unique business goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
Search ads
Show up when people search for businesses like yours on Google and only pay when they click.
Performance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign.
Demand Gen campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.